For 41 years, Moana Pitcher has been the heart and soul of the KFMB-TV News Department. She began her career in 1972 after interviewing with Ray Wilson who asked, “Why do you want to work in TV News?” Being a native San Diegan, growing up watching Ray anchor the Big News, to work at KFMB, what an honor! Moana even skated on the Regis Philbin, SunDown show at the age of 8.
Presently, Moana serves as Business Manager for News 8, and in that role is counselor, mother and head wrangler for the writers, reporters, anchors and photographers. She makes the place run and keeps it going. She started as an office assistant to Ray Wilson, making daily runs to the El Cortez Travelator picking up Ray’s cheeseburger, fries and a coke! Photogs would get crazy creative when reporting their film ratios to Moana. Crawling through the depths of the 5th & Ash basement to arrive at Bob Dale’s cubby space was pretty cool. Experiencing the transitions from film, to tape, to server, and from seven-part colored script sets to today’s iPads is incredible. Helping the art department type-set the “supers” and actually cut and paste a graphic for air is far different than today’s style. Weather maps came across on the UPI wire and were rubber-cemented to a black camera card.
Having maintained the archives all these years, Moana knows what and where the big stories are. She has had the pleasure of working with many of the around-town talent and other big names in bigger places. Moana has been a valued counselor to all the News Directors that the station has had and is invaluable to the day to day operations. So much change over the decades, but day to day, it still remains the same: who, what, where, when, why and how?
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