ABOUT

With almost 700 members, The National Academy of Television Arts & Sciences – Pacific Southwest Chapter,  serves television professionals in San Diego, Bakersfield, Las Vegas, Palm Springs, San Luis Obispo, Santa Barbara, Santa Maria, Riverside, San Bernardino and Ventura. 

HISTORY

The San Diego Chapter was chartered by the National Television Academy in 1972 under the leadership of its founding president, Ralph Hodges. The Chapter began awarding Emmys for outstanding achievement in San Diego area television in 1974.

In 1990 the chapter began awarding Emmys in the Southwest region as the San Diego/Southwestern Area Emmy Awards. In 2001 the name was changed to Pacific Southwest. 

If you are looking for the Los Angeles Area or the Primetime Emmy® Awards, click here.

BOARD OF GOVERNORS

NATAS Pacific Southwest Chapter Officers and Board of Governors

Executive Board 2026-2027

DJ Summitt
President
Summit FilmWorks
DJ Summitt is the owner and director at Summitt FilmWorks, a motion design and animation studio, as well as Head of Motion at SiriusXM. At over 18 years experience he's been in motion design since before it had a name. By combining broadcast, commercial, and concert art he has developed experiences for Carrie Underwood,the San Diego Padres, Jennifer Lopez, The Masked Singer, Fox5, Pearl Jam, and the Las Vegas Raiders to name just a few. He loves music, horror movies, and tacos but probably not in that order.
Schatar Sapphira Collier
Vice President
New Vista Studios
Schatar Sapphira Collier is the founder of New Vista Studios which provides technical support, digital media training, e- learning strategies and publication technology in support of corporate customers, educational institutions and government entities.

A live broadcast television professional, Schatar’s TV, media and movie credits include MTV Networks, Vh1’s “Flavor Of Love”, the Wendy Williams radio show, “The Doctors” nationally syndicated daytime program, ABC’s “Boston Legal”, a six month national to ur with the John F. Kennedy Center, a Debbie Allen production, executive producing and hosting “Poultry Princess” the series on Amazon Prime, being the Chief Media Officer for 6 streaming channels on Roku and Amazon Fire TV, BET’s “Take The Cake”, and the movie “High Roller” featuring Michael Imperioli of “The Sopranos” among many others.

Schatar is a graduate of the Ivy League campus of the University of Pennsylvania, a HOBY Alum and an American Legion Distinguished Scholar. Schatar’s newest line, Big Fairy Tales at Arts Collection AI, produces reimaginings of classic stories, multi-media and merchandise created with the technology of AI art-Artificial Intelligence art.

Marianne Bates
Treasurer
Marianne is an award-winning producer, writer and actor. She has received numerous Emmy nominations and awards. Over the years, Marianne acted while also producing several multiple-day live entertainment events and theatrical productions. After taking a hiatus to raise her children, she came back to the entertainment world to follow her dreams. In 2010 she joined forces with Amalgamated Grommets. She also served as a Board Member for San Diego Media Pros for eight years.

Marianne exemplifies a diverse background in the entertainment industry. While studying theatre and commercial acting in her early years, Marianne apprenticed with her father on a variety of shows and productions as a pyrotechnician assistant. After training with her father in pyrotechnics she was forever bonded with the craft.

Michael Parme
Legal Chair
Michael C. Parme is a partner in Kahana Feld’s San Diego office. Michael is an experienced trial attorney and represents clients in civil action matters arising from commercial liability and business disputes, employment-related claims, professional liability, and complex multi-party construction and environmental litigation.

His practice includes defending businesses of all sizes, including Fortune 500 companies, in catastrophic bodily injury and wrongful death actions. He also represents product manufacturers, contractors, and developers in multi-party litigation, and he advises businesses in disputes involving breach of contract and business interference. In addition, he defends professionals—including realtors, appraisers, accountants, healthcare providers, and veterinary service providers—in professional liability claims, as well as directors and officers facing allegations of breach of fiduciary duty, fraud, and negligence.

Michael’s trial practice increasingly emphasizes deployment in high stakes litigation in any jurisdiction close to trial for purposes of supporting or taking lead for local counsel, where clients rely on his combination of trial experience and dispute resolution training to obtain maximum transparency on risk and control outcomes.

In addition to his litigation practice, Michael is a Lecturer at the University of California San Diego Rady School of Management, teaching courses on business law, litigation, and dispute resolution.

Rob Hotz
Secretary
I am a San Diego native, and since my days at Patrick Henry HS, nothing has brought me more joy than seeing something I created broadcasted for an audience to see and feel. While others were trying to figure out what to do in college and beyond, I knew exactly what I was going to do. I love video and technology, so I graduated from San Diego State in the college of Television and Film and have been creating all kinds of video ever since. I bring with me over 25 years of experience producing all types of content from documentary to daily programming, promos to live news.

After graduation, I began my career at a local production house before transitioning to KPBS Field Production Services. After working on many documentaries at KPBS, I was recruited to helped launch Full Focus, a field produced news/documentary style show. After 9 years at KPBS I went to KGTV for 9 more years as Creative Services Chief Videographer/Editor/Producer. During that time, my wife and I had twin boys and to be at home more with them, I started my own video production company… until COVID hit us all. With my sons graduating from my alma mater and moving away to college, I was recruited to help create a daily magazine show for Fox5 San Diego, The LOCAList SD. I served as Promotions Manager in Creative Services for 3 years, producing the show and other image promotion for the station. This position provided me with an opportunity to tell stories that highlight the people and places across my hometown of San Diego. I’m proud to have helped lead a team that produced over 300 episodes. Today, I am self-employed once again, producing content for various clients and proud to volunteer at NATAS-PSW on the Board of Governors.

Wearing a multitude of hats has provided me with exciting experiences in virtually all aspects of video production, but I really love how video is constantly changing. My love for innovation and technology, and the ever-changing landscape of video industries, drives my thirst to learn new tools and techniques that help tell stories more effectively.

I volunteered as a soccer coach and referee for over a decade and served on two local non-profit community boards. I have received 9 local Emmy awards and 3 Golden Mike awards for my editing, videography and producing roles. I enjoy being on the golf course or soccer field, skiing, mountain biking, and traveling with the family. I‘m a huge Padre and SDSU Aztec sports fan. LGSD! I look forward to serving on this board to help it achieve its goals of honoring and bringing awareness to the causes in our industry.

Board of Governors 2026-2027

Board of Governors 2025-2026

Luis "Pollo" Aceves
Chapter Governor
Luis "Pollo" Aceves is a dynamic television presenter, director, and producer with more than 30 years of expertise in theater, television, and radio. He is an Emmy Award-winning talent, with two additional nominations, and currently serves as a judge and Board of Governors member for NATAS PWS. A proud Mexican American and independent talent, Luis has called Las Vegas home for nearly a decade. Throughout his career, he has focused on elevating emerging talent, fostering spiritual growth, and championing philanthropy. His work seamlessly blends his passion for creative expression with a heartfelt dedication to making a meaningful impact on the world through media and community engagement.
Michael Brueggemeyer
Chapter Governor
Michael Brueggemeyer has been directing commercials and corporate films since 1990. He has spent his career making his clients stand out, through moving, powerful stories that touch viewers.

His clients have included Chevrolet, Wells Fargo, NCR, Protection One, Sunkist and many more. His team, Amalgamated Grommets, has won awards at many film festivals, including winning eight ‘Best Film’ awards from the 48 Hour Film project, including twice in the hyper-competitive Los Angeles contest. In those wins, Mike has won Best Direction five times. He has also won nine regional EMMY awards, a Platinum MarCom award, Silver Telly awards, and had three films screened at the Cannes Film Festival. He is in the middle of production of his first feature film, ‘Kipling and the Checklist’.

Leon Clark
Chapter Governor
E.W. Scripps & KGTV ABC10 – San Diego
Leon Clark is no stranger to the marketing and programming needs of the broadcast consumer. With over 25 years of management and operational experience, Leon Clark has had a strong and varied career in television, digital and radio . He has worked for some of the most prestigious and powerful media companies in the business including ABC/Disney, EMMIS, COX, CBS, TuneIn and for over the past 8 years, the E.W. Scripps Company as Vice President - General Manager for their ABC station first in Tucson and currently in San Diego.

Leon Clark has the proven ability in developing and leading performance – based teams in the media and advertising industry. He has a strong knowledge and execution base in management and ongoing performance management against stated goals.

Leon Clark is strategic, creative, focused, committed, passionate, persistent, and tenacious. He is someone who brings the ability to analyze different markets, understand trends and anticipate what may happen. These traits have served him well in the various markets he has worked including, Los Angeles , New York, Atlanta , Boston and now San Diego.

Mr. Clark currently serves on the boards of the Scripps Howard Foundation, NATAS – PSW Board of Governors, San Diego YMCA and LEAD San Diego. He has previously sat on several other boards including the Urban League, the Boys and Girls Club, the board of Governors for Theatre LA and the Junior Board of the City of Hope.

Doug Friedman
Chapter Governor
After working a number of years in television production in Los Angeles (including as a writer on Chuck Barris Productions' "The Newlywed Game," "Treasure Hunt" and other shows), Doug segued into media marketing and was instrumental in the TV launches of "Real Stories of the Highway Patrol," "Tales from the Crypt," "Access Hollywood," and dozens of other shows.

He has worked or consulted for all of the broadcast networks, and came to San Diego in 2005 as Creative Services Director at KUSI Television. Currently as the head of Malibu Marketing, Doug writes and produces national promotional elements for syndicated TV series including “Heartland,” “Murdoch Mysteries,” and “Bloodline Detectives.”

Kent Kay
Chapter Governor
Kent Kay is a five-time Emmy Award-winning filmmaker, educator, and creative professional with more than three decades of experience in broadcasting and media production. He began his career in radio in 1992 before transitioning into television. Kent later served for 13 years as Creative Director at KESQ News Channel 3, where he led promotional campaigns, community outreach initiatives, and award-winning productions. Earlier in his television career, he held creative and production roles at WITI in Milwaukee, KHOU in Houston, KTNV in Las Vegas, and KTVN in Reno.

Kent is a professor of Film and Digital Design at College of the Desert, where he teaches film production, post-production, storyboarding, generative AI, and digital storytelling. He serves on the NATAS Pacific Southwest Chapter Board of Governors, as Co-Chair of the Education Committee, and as Chair of the Gold and Silver Circle Selection Committee. Through these roles, he works to expand student engagement, mentorship, scholarship opportunities, and recognition of distinguished media professionals throughout the region. In 2025, Kent was inducted into the NATAS Pacific Southwest Silver Circle in recognition of his significant contributions to the television industry.

Kent holds an MFA in Film & Television Production, which included a study-abroad program at Pinewood Studios in England. He is currently pursuing a PhD in Leadership with an emphasis in Instructional Technology. His academic and professional work reflects his commitment to advancing visual storytelling and mentoring the next generation of media professionals.

Ashton Harris
Chapter Governor
Former Executive Producer, KSBY News | Public Information Officer, State of California
Ashton graduated from UC Davis with a degree in Communications and Political Science, and ultimately fell in love with journalism when she interned at KCRA in Sacramento. After college she was hired at KSBY in San Luis Obispo as a producer, first on their morning show and then night-side, and quickly worked her way up to a management role as Executive Producer.

In 2024, Ashton transitioned into public service as a Public Information Officer for the State of California. Over the past two years, she has served with both the California Department of Corrections and Rehabilitation and, currently, Caltrans. In these roles, she manages media relations, conducts on-camera interviews, drafts press releases, and produces digital content for high-profile regional and statewide events. These assignments have led her in various directions, from media communications surrounding the Menendez brothers’ resentencing proceedings, to the long-term emergency closures of Highway 1 along the Big Sur coastline.

Ashton joined the NATAS-PSW Board in 2021 as the nominations chair. She has lead the board election each year, helping to create a diverse group of representatives from all corners of our territory. A two-time Emmy award winner herself, Ashton lives on the Central Coast with her husband, and recently became a certified fitness instructor. 

Tracy Lehr
Chapter Governor
Tracy Lehr is an Emmy, Edward R. Murrow, Golden Mike winning reporter, 2018 State of California Woman of the Year for her Thomas Fire and Montecito Mudslide coverage. Tracy joined News Channel 3-12 decades ago as a reporter, anchor and host. She is currently the anchor of News Channel 3-12 evening weekend newscasts as well as an evening live reporter during the week. Tracy received her big break reporting on radio and TV in Vail, Colorado where she also taught skiing.
Donn Johnson
Chapter Governor
Luciano Peres
Chapter Governor
Video Editor | Broadcast & Digital Media
Luciano Peres is an Emmy Award-winning video editor and Chapter Governor of the National Academy of Television Arts & Sciences (NATAS), Pacific Southwest Chapter. Based in Las Vegas, Nevada, he has more than 23 years of experience in broadcast television, digital media, and audiovisual production. Currently working at FOX 5 Las Vegas, Luciano specializes in visual storytelling, broadcast journalism, and digital content production, combining editorial experience with a strong background in television production and education.

Luciano began his career in Brazil, where he worked across television, education, and audiovisual production. Throughout his career, he has edited newscasts, special reports, feature stories, corporate productions, YouTube content, podcasts, and social media projects, developing a broad understanding of storytelling across traditional and digital platforms.

His professional experience includes advanced proficiency with industry-standard editing tools such as Avid Media Composer, Adobe Premiere Pro, EDIUS, and DaVinci Resolve. His work focuses on transforming complex stories into clear, engaging, and visually compelling content while meeting the demanding deadlines of broadcast news.

In addition to his work as a video editor, Luciano has extensive experience in audiovisual education. In Brazil, he taught video production and post-production and trained hundreds of students in editing, storytelling, and professional media workflows.

In 2025, his work in broadcast journalism was recognized with two Emmy Awards in the categories of Team Coverage and Weekend Newscast, honoring both his editorial contributions and collaborative work in television news.

As a Chapter Governor of NATAS Pacific Southwest, Luciano contributes to the organization’s mission of recognizing excellence in television and supporting media professionals throughout the region. His involvement with NATAS also reflects his commitment to the continued development of the television and media industry.

Throughout his career, Luciano has remained focused on the intersection of journalism, technology, storytelling, and audience engagement, bringing together decades of television experience with an evolving understanding of digital media.

M.G. Perez
Chapter Governor
M.G. Perez is in his second term on the Board of Governors. Currently he is a freelance reporter for for NBC 7/Telemundo 20 San Diego, a duopoly of the national network’s owned and operated stations.

He has 24 years of experience in major market broadcast journalism, including reporting, producing, and storytelling in San Diego, Houston, San Francisco, and WNBC-TV in New York City.

When not reporting, he serves as a substitute teacher in special education across multiple school districts in San Diego County.

Latoya Silmon
Chapter Governor
Latoya Silmon is an award-winning journalist with multiple Emmys and Edward R. Murrow awards for her work. She has also been inducted into the Nevada Broadcasters Hall of Fame. Latoya anchors the noon, 3 p.m., and 6 p.m. newscasts, weeknights on News 3. She joined the team in October of 2016. While at News 3, Latoya has anchored during some of the biggest breaking news stories in the valley, including five hours of nonstop coverage of Las Vegas’ darkest hour- the One October mass shooting.
She also reported from Super Bowl 52 in Minneapolis, Minnesota for the entire Sinclair Broadcast Group, field-anchored NFL Draft coverage and the Vegas Golden Knights’ Stanley Cup win, along with playing a pivotal role in producing that special coverage.

 
Prior to landing in Las Vegas, Latoya was a reporter/fill-in anchor in Dallas, Texas. Her other career highlights include reporting from the Coretta Scott King Funeral in Atlanta, covering several presidents, and moderating a forum on the “War on Terrorism.” The forum aired LIVE on C-Span. She is also featured in the documentary “Hate Crimes in the Heartland.”

 
Latoya graduated from the University of Houston with a dual degree in broadcast journalism and public relations. She also studied Spanish at the Universidad de Salamanca in Spain.
In her spare time, Latoya loves to run, read, and volunteer in the community. She is a proud member of the National Association of Black Journalists, Alpha Kappa Alpha Sorority, Inc., The Las Vegas (NV) Chapter of The Links Incorporated and the Junior League of Las Vegas.
Kade Atwood
Chapter Governor
Kade Atwood began his career in broadcast news while still in high school. In college, he transitioned from production to news, where he discovered a deep passion for journalism. Inspired by several mentors and years of producing experience, Kade was hired as a news director at a station in Idaho in 2019. Since then, he has gone on to manage news departments in Las Vegas, Idaho Falls and now Palm Springs.

Throughout his career, Kade’s newsrooms and teams have received multiple awards for excellence in journalism. While he continues to value his work as a journalist, his greatest passion lies in leading and developing newsroom talent. Kade takes pride in mentoring aspiring reporters and producers, fostering a newsroom culture centered around viewer advocacy journalism. His mission is to inspire both his team and the communities they serve.

 

Kade is proud to work for News Press and Gazette, a company that values its employees and leads its markets through digital first strategies. 

 

When not in the newsroom, Kade can often be found on horseback or traveling to equine competitions with his partner.

Ray Arzate
Chapter Governor
Ray Arzate is an Emmy Award-winning filmmaker, creative executive, and entrepreneur who believes the most powerful stories don't just capture attention, they create connection. As Co-Founder and Chief Operating Officer of Storyville RD, Ray helps lead an award-winning creative agency that partners with leading brands, sports organizations, nonprofits, and media companies to create cinematic stories that inspire, entertain, and drive impact. From national broadcast campaigns and documentaries to sports films and branded content, he oversees creative strategy and production while helping shape the company's long-term vision.

With more than two decades of experience spanning journalism, filmmaking, and creative leadership, Ray has built a career at the intersection of authentic storytelling and innovation. His journey began behind a studio camera in El Paso, Texas, before evolving into roles as a photojournalist, chief photographer, promotions manager, and creative leader in Nashville, Atlanta, and Las Vegas. Those experiences continue to help shape Storyville RD’s story first approach to every project.

Ray’s work has been recognized with 36 Emmy Awards, 12 Associated Press Broadcasters Awards, 3 Edward R. Murrow Awards, 3 Promax Awards, 4 NPPA Best of Photojournalism Awards, and recognition as a Silver Gavel Award finalist.

Throughout his career, Ray has been deeply committed to advancing the craft of visual storytelling. He has mentored journalists, filmmakers, and students through organizations including the National Academy of Television Arts & Sciences – Pacific Southwest Chapter and the National Journalism Center in Washington, D.C., helping the next generation of storytellers develop not only their technical skills, but also the empathy and purpose that give stories lasting impact.

Ray is a member of the American Marketing Association (AMA) and ALPFA (Association of Latino Professionals for America). He is honored to serve on the Board of Governors for the National Academy of Television Arts & Sciences – Pacific Southwest Chapter, where he is committed to supporting excellence in journalism, production, and the evolving art of visual storytelling.

Whether leading a creative team, directing a production, or mentoring emerging storytellers, Ray remains driven by one simple mission: to tell stories that matter, create work that endures, and leave people feeling something long after the screen goes dark.

Veronica Placencia
Chapter Governor
is the News Director at KERO-TV 23ABC, the Bakersfield ABC affiliate owned by The E.W. Scripps Company, where she has led the newsroom since 2020. She joined KERO in 2019 as Assistant News Director and was promoted to News Director following her exceptional leadership during challenging times, including navigating the newsroom through the pandemic and major breaking news coverage.

Under Placencia’s leadership, KERO has implemented innovative content strategies focusing on community engagement.
Placencia brings over 15 years of television news management and production experience to her role. Prior to joining Scripps, she served as News Director at KTSM NBC Newschannel 9 in El Paso, Texas, and Assistant News Director at Entravision’s Noticias 26 Univision in El Paso. She produced award-winning coverage, including international coverage of Pope Francis’ historic trip to Juarez, Mexico in 2016.

Placencia is a 2016 Fellow of The Carole Kneeland Project and has received multiple Emmy nominations for her investigative work. She is recognized for her ability to develop emerging journalists while maintaining the highest standards of broadcast journalism and community service.

Jason I. Soto
Chapter Governor
Jason Soto is Vice President of Game Presentation and Fan Experience for the Las Vegas Aces, leading in-game entertainment, live production, and fan engagement across home games and WNBA marquee events. With 25+ years spanning film and television production, live events, sports entertainment, and emerging technology. His career includes the honor of being named on the Esquire Magazine 40 Under 40, becoming an Executive Producer on a feature film starring Nicolas Cage and the privilege of working on productions with Mark Wahlberg, Dwayne Johnson, Carrie Underwood, and many other A-list artists and entertainers.

A Las Vegas native, Jason is also Founder and CEO of Vision Vegas, an entertainment technology company, and previously helped launch Nevada’s first virtual production studio in partnership with Vu Technologies. Throughout his career, he has focused on bridging creative production, technology, and audience experience while expanding opportunities for Southern Nevada’s media and entertainment community. He is actively involved with the Latin Chamber of Commerce and the Las Vegas Hospitality Association, serves as an advisory board member for the UNLV School of Cinematic Arts and Doral Academy. Jason is committed to connecting local entrepreneurs, students, and creators with meaningful opportunities in film, television, live events, and emerging media.

Luis "Pollo" Aceves
Chapter Governor
Luis "Pollo" Aceves is a dynamic television presenter, director, and producer with more than 30 years of expertise in theater, television, and radio. He is an Emmy Award-winning talent, with two additional nominations, and currently serves as a judge and Board of Governors member for NATAS PWS. A proud Mexican American and independent talent, Luis has called Las Vegas home for nearly a decade. Throughout his career, he has focused on elevating emerging talent, fostering spiritual growth, and championing philanthropy. His work seamlessly blends his passion for creative expression with a heartfelt dedication to making a meaningful impact on the world through media and community engagement.
Michael Brueggemeyer
Chapter Governor
Michael Brueggemeyer has been directing commercials and corporate films since 1990. He has spent his career making his clients stand out, through moving, powerful stories that touch viewers.

His clients have included Chevrolet, Wells Fargo, NCR, Protection One, Sunkist and many more. His team, Amalgamated Grommets, has won awards at many film festivals, including winning eight ‘Best Film’ awards from the 48 Hour Film project, including twice in the hyper-competitive Los Angeles contest. In those wins, Mike has won Best Direction five times. He has also won nine regional EMMY awards, a Platinum MarCom award, Silver Telly awards, and had three films screened at the Cannes Film Festival. He is in the middle of production of his first feature film, ‘Kipling and the Checklist’.

Leon Clark
Chapter Governor
E.W. Scripps & KGTV ABC10 – San Diego
Leon Clark is no stranger to the marketing and programming needs of the broadcast consumer. With over 25 years of management and operational experience, Leon Clark has had a strong and varied career in television, digital and radio . He has worked for some of the most prestigious and powerful media companies in the business including ABC/Disney, EMMIS, COX, CBS, TuneIn and for over the past 8 years, the E.W. Scripps Company as Vice President - General Manager for their ABC station first in Tucson and currently in San Diego.

Leon Clark has the proven ability in developing and leading performance – based teams in the media and advertising industry. He has a strong knowledge and execution base in management and ongoing performance management against stated goals.

Leon Clark is strategic, creative, focused, committed, passionate, persistent, and tenacious. He is someone who brings the ability to analyze different markets, understand trends and anticipate what may happen. These traits have served him well in the various markets he has worked including, Los Angeles , New York, Atlanta , Boston and now San Diego.

Mr. Clark currently serves on the boards of the Scripps Howard Foundation, NATAS – PSW Board of Governors, San Diego YMCA and LEAD San Diego. He has previously sat on several other boards including the Urban League, the Boys and Girls Club, the board of Governors for Theatre LA and the Junior Board of the City of Hope.

Doug Friedman
Chapter Governor
After working a number of years in television production in Los Angeles (including as a writer on Chuck Barris Productions' "The Newlywed Game," "Treasure Hunt" and other shows), Doug segued into media marketing and was instrumental in the TV launches of "Real Stories of the Highway Patrol," "Tales from the Crypt," "Access Hollywood," and dozens of other shows.

He has worked or consulted for all of the broadcast networks, and came to San Diego in 2005 as Creative Services Director at KUSI Television. Currently as the head of Malibu Marketing, Doug writes and produces national promotional elements for syndicated TV series including “Heartland,” “Murdoch Mysteries,” and “Bloodline Detectives.”

Kent Kay
Chapter Governor
Kent Kay is a five-time Emmy Award-winning filmmaker, educator, and creative professional with more than three decades of experience in broadcasting and media production. He began his career in radio in 1992 before transitioning into television. Kent later served for 13 years as Creative Director at KESQ News Channel 3, where he led promotional campaigns, community outreach initiatives, and award-winning productions. Earlier in his television career, he held creative and production roles at WITI in Milwaukee, KHOU in Houston, KTNV in Las Vegas, and KTVN in Reno.

Kent is a professor of Film and Digital Design at College of the Desert, where he teaches film production, post-production, storyboarding, generative AI, and digital storytelling. He serves on the NATAS Pacific Southwest Chapter Board of Governors, as Co-Chair of the Education Committee, and as Chair of the Gold and Silver Circle Selection Committee. Through these roles, he works to expand student engagement, mentorship, scholarship opportunities, and recognition of distinguished media professionals throughout the region. In 2025, Kent was inducted into the NATAS Pacific Southwest Silver Circle in recognition of his significant contributions to the television industry.

Kent holds an MFA in Film & Television Production, which included a study-abroad program at Pinewood Studios in England. He is currently pursuing a PhD in Leadership with an emphasis in Instructional Technology. His academic and professional work reflects his commitment to advancing visual storytelling and mentoring the next generation of media professionals.

Ashton Harris
Chapter Governor
Former Executive Producer, KSBY News | Public Information Officer, State of California
Ashton graduated from UC Davis with a degree in Communications and Political Science, and ultimately fell in love with journalism when she interned at KCRA in Sacramento. After college she was hired at KSBY in San Luis Obispo as a producer, first on their morning show and then night-side, and quickly worked her way up to a management role as Executive Producer.

In 2024, Ashton transitioned into public service as a Public Information Officer for the State of California. Over the past two years, she has served with both the California Department of Corrections and Rehabilitation and, currently, Caltrans. In these roles, she manages media relations, conducts on-camera interviews, drafts press releases, and produces digital content for high-profile regional and statewide events. These assignments have led her in various directions, from media communications surrounding the Menendez brothers’ resentencing proceedings, to the long-term emergency closures of Highway 1 along the Big Sur coastline.

Ashton joined the NATAS-PSW Board in 2021 as the nominations chair. She has lead the board election each year, helping to create a diverse group of representatives from all corners of our territory. A two-time Emmy award winner herself, Ashton lives on the Central Coast with her husband, and recently became a certified fitness instructor. 

Tracy Lehr
Chapter Governor
Tracy Lehr is an Emmy, Edward R. Murrow, Golden Mike winning reporter, 2018 State of California Woman of the Year for her Thomas Fire and Montecito Mudslide coverage. Tracy joined News Channel 3-12 decades ago as a reporter, anchor and host. She is currently the anchor of News Channel 3-12 evening weekend newscasts as well as an evening live reporter during the week. Tracy received her big break reporting on radio and TV in Vail, Colorado where she also taught skiing.
Donn Johnson
Chapter Governor
Luciano Peres
Chapter Governor
Video Editor | Broadcast & Digital Media
Luciano Peres is an Emmy Award-winning video editor and Chapter Governor of the National Academy of Television Arts & Sciences (NATAS), Pacific Southwest Chapter. Based in Las Vegas, Nevada, he has more than 23 years of experience in broadcast television, digital media, and audiovisual production. Currently working at FOX 5 Las Vegas, Luciano specializes in visual storytelling, broadcast journalism, and digital content production, combining editorial experience with a strong background in television production and education.

Luciano began his career in Brazil, where he worked across television, education, and audiovisual production. Throughout his career, he has edited newscasts, special reports, feature stories, corporate productions, YouTube content, podcasts, and social media projects, developing a broad understanding of storytelling across traditional and digital platforms.

His professional experience includes advanced proficiency with industry-standard editing tools such as Avid Media Composer, Adobe Premiere Pro, EDIUS, and DaVinci Resolve. His work focuses on transforming complex stories into clear, engaging, and visually compelling content while meeting the demanding deadlines of broadcast news.

In addition to his work as a video editor, Luciano has extensive experience in audiovisual education. In Brazil, he taught video production and post-production and trained hundreds of students in editing, storytelling, and professional media workflows.

In 2025, his work in broadcast journalism was recognized with two Emmy Awards in the categories of Team Coverage and Weekend Newscast, honoring both his editorial contributions and collaborative work in television news.

As a Chapter Governor of NATAS Pacific Southwest, Luciano contributes to the organization’s mission of recognizing excellence in television and supporting media professionals throughout the region. His involvement with NATAS also reflects his commitment to the continued development of the television and media industry.

Throughout his career, Luciano has remained focused on the intersection of journalism, technology, storytelling, and audience engagement, bringing together decades of television experience with an evolving understanding of digital media.

M.G. Perez
Chapter Governor
M.G. Perez is in his second term on the Board of Governors. Currently he is a freelance reporter for for NBC 7/Telemundo 20 San Diego, a duopoly of the national network’s owned and operated stations.

He has 24 years of experience in major market broadcast journalism, including reporting, producing, and storytelling in San Diego, Houston, San Francisco, and WNBC-TV in New York City.

When not reporting, he serves as a substitute teacher in special education across multiple school districts in San Diego County.

Latoya Silmon
Chapter Governor
Latoya Silmon is an award-winning journalist with multiple Emmys and Edward R. Murrow awards for her work. She has also been inducted into the Nevada Broadcasters Hall of Fame. Latoya anchors the noon, 3 p.m., and 6 p.m. newscasts, weeknights on News 3. She joined the team in October of 2016. While at News 3, Latoya has anchored during some of the biggest breaking news stories in the valley, including five hours of nonstop coverage of Las Vegas’ darkest hour- the One October mass shooting.
She also reported from Super Bowl 52 in Minneapolis, Minnesota for the entire Sinclair Broadcast Group, field-anchored NFL Draft coverage and the Vegas Golden Knights’ Stanley Cup win, along with playing a pivotal role in producing that special coverage.

 
Prior to landing in Las Vegas, Latoya was a reporter/fill-in anchor in Dallas, Texas. Her other career highlights include reporting from the Coretta Scott King Funeral in Atlanta, covering several presidents, and moderating a forum on the “War on Terrorism.” The forum aired LIVE on C-Span. She is also featured in the documentary “Hate Crimes in the Heartland.”

 
Latoya graduated from the University of Houston with a dual degree in broadcast journalism and public relations. She also studied Spanish at the Universidad de Salamanca in Spain.
In her spare time, Latoya loves to run, read, and volunteer in the community. She is a proud member of the National Association of Black Journalists, Alpha Kappa Alpha Sorority, Inc., The Las Vegas (NV) Chapter of The Links Incorporated and the Junior League of Las Vegas.
Kade Atwood
Chapter Governor
Kade Atwood began his career in broadcast news while still in high school. In college, he transitioned from production to news, where he discovered a deep passion for journalism. Inspired by several mentors and years of producing experience, Kade was hired as a news director at a station in Idaho in 2019. Since then, he has gone on to manage news departments in Las Vegas, Idaho Falls and now Palm Springs.

Throughout his career, Kade’s newsrooms and teams have received multiple awards for excellence in journalism. While he continues to value his work as a journalist, his greatest passion lies in leading and developing newsroom talent. Kade takes pride in mentoring aspiring reporters and producers, fostering a newsroom culture centered around viewer advocacy journalism. His mission is to inspire both his team and the communities they serve.

 

Kade is proud to work for News Press and Gazette, a company that values its employees and leads its markets through digital first strategies. 

 

When not in the newsroom, Kade can often be found on horseback or traveling to equine competitions with his partner.

Ray Arzate
Chapter Governor
Ray Arzate is an Emmy Award-winning filmmaker, creative executive, and entrepreneur who believes the most powerful stories don't just capture attention, they create connection. As Co-Founder and Chief Operating Officer of Storyville RD, Ray helps lead an award-winning creative agency that partners with leading brands, sports organizations, nonprofits, and media companies to create cinematic stories that inspire, entertain, and drive impact. From national broadcast campaigns and documentaries to sports films and branded content, he oversees creative strategy and production while helping shape the company's long-term vision.

With more than two decades of experience spanning journalism, filmmaking, and creative leadership, Ray has built a career at the intersection of authentic storytelling and innovation. His journey began behind a studio camera in El Paso, Texas, before evolving into roles as a photojournalist, chief photographer, promotions manager, and creative leader in Nashville, Atlanta, and Las Vegas. Those experiences continue to help shape Storyville RD’s story first approach to every project.

Ray’s work has been recognized with 36 Emmy Awards, 12 Associated Press Broadcasters Awards, 3 Edward R. Murrow Awards, 3 Promax Awards, 4 NPPA Best of Photojournalism Awards, and recognition as a Silver Gavel Award finalist.

Throughout his career, Ray has been deeply committed to advancing the craft of visual storytelling. He has mentored journalists, filmmakers, and students through organizations including the National Academy of Television Arts & Sciences – Pacific Southwest Chapter and the National Journalism Center in Washington, D.C., helping the next generation of storytellers develop not only their technical skills, but also the empathy and purpose that give stories lasting impact.

Ray is a member of the American Marketing Association (AMA) and ALPFA (Association of Latino Professionals for America). He is honored to serve on the Board of Governors for the National Academy of Television Arts & Sciences – Pacific Southwest Chapter, where he is committed to supporting excellence in journalism, production, and the evolving art of visual storytelling.

Whether leading a creative team, directing a production, or mentoring emerging storytellers, Ray remains driven by one simple mission: to tell stories that matter, create work that endures, and leave people feeling something long after the screen goes dark.

Veronica Placencia
Chapter Governor
is the News Director at KERO-TV 23ABC, the Bakersfield ABC affiliate owned by The E.W. Scripps Company, where she has led the newsroom since 2020. She joined KERO in 2019 as Assistant News Director and was promoted to News Director following her exceptional leadership during challenging times, including navigating the newsroom through the pandemic and major breaking news coverage.

Under Placencia’s leadership, KERO has implemented innovative content strategies focusing on community engagement.
Placencia brings over 15 years of television news management and production experience to her role. Prior to joining Scripps, she served as News Director at KTSM NBC Newschannel 9 in El Paso, Texas, and Assistant News Director at Entravision’s Noticias 26 Univision in El Paso. She produced award-winning coverage, including international coverage of Pope Francis’ historic trip to Juarez, Mexico in 2016.

Placencia is a 2016 Fellow of The Carole Kneeland Project and has received multiple Emmy nominations for her investigative work. She is recognized for her ability to develop emerging journalists while maintaining the highest standards of broadcast journalism and community service.

Jason I. Soto
Chapter Governor
Jason Soto is Vice President of Game Presentation and Fan Experience for the Las Vegas Aces, leading in-game entertainment, live production, and fan engagement across home games and WNBA marquee events. With 25+ years spanning film and television production, live events, sports entertainment, and emerging technology. His career includes the honor of being named on the Esquire Magazine 40 Under 40, becoming an Executive Producer on a feature film starring Nicolas Cage and the privilege of working on productions with Mark Wahlberg, Dwayne Johnson, Carrie Underwood, and many other A-list artists and entertainers.

A Las Vegas native, Jason is also Founder and CEO of Vision Vegas, an entertainment technology company, and previously helped launch Nevada’s first virtual production studio in partnership with Vu Technologies. Throughout his career, he has focused on bridging creative production, technology, and audience experience while expanding opportunities for Southern Nevada’s media and entertainment community. He is actively involved with the Latin Chamber of Commerce and the Las Vegas Hospitality Association, serves as an advisory board member for the UNLV School of Cinematic Arts and Doral Academy. Jason is committed to connecting local entrepreneurs, students, and creators with meaningful opportunities in film, television, live events, and emerging media.