The Next Generation of Media Ratings and Demographics Webcast
Learn about the next generation of media ratings and demographics at this fantastic NATAS webcast on Wednesday, October 22nd at Oregon Public Broadcasting, 7140 SW Macadam Avenue, Portland, Oregon.
The live webcast begins at 6 p.m. PT, which is FREE for NATAS members!
Please R.S.V.P. at this link: http://bit.ly/1ybEkAU
Steve Walsh, Executive Vice President of Local Market Television, Rentrak (Moderator)
Steve Walsh has spent his entire career pushing the envelope in audience measurement research.
He says his mission at Rentrak is to put this knowledge to work transforming the local audience measurement ecosystem to provide a better understanding of the viewing behavior of real consumers, and how that aligns with the products they purchase.
In his role as Executive Vice President of Local Market Television, Steve works closely with TV station owners as well as management, sales and research teams to demonstrate how Rentrak can provide a cross-platform audience measurement solution unlike any other.
Steve brings more than 20 years of proven strategic sales and sales management experience to his role at Rentrak. Prior to Rentrak, he held key sales leadership positions at research industry startups and current standard-bearers like Integrated Media Measurement, Inc. (IMMI), Experian Research Services, IAG Research, TNS Media Intelligence and Nielsen Media Research. He is a member of the Television Bureau of Advertising (TVB), the Advertising Research Foundation (ARF) and the Radio & Television Research Council (RTRC), and a frequent speaker at prestigious universities nationwide.
Scott Thompson President MBT Marketing
Scott is an expert in Customer and market research, retail marketing, media strategy, and franchise marketing and advertising. Scott’s career in the marketing and advertising industry spans 30 years. He has worked for advertisers, media companies and presently is co-owner of a Portland-based advertising agency. Scott’s work includes international, national and regional brands including: Dairy Queen, Intel, Lenovo, Clorox, C&H Sugar, Fred Meyer, Smith’s, QFC, Kroger, GI Joe’s, Fisher Broadcasting, Clear Channel Radio, CAR Auto Group and Tire Factory. Scott has been a Partner at MBT since 2004 and Managing Partner since 2006. Scott holds a B.S. in Journalism from the University of Oregon.
John Tamerlano President/GM KATU TV
John Tamerlano is Vice-President and General Manager of KATU-TV ABC and KUNP-TV Univision in Portland, Oregon. He is originally from Cleveland, OH and attended Bowling Green State University. John began his television career in 1979, as a Sales Account Executive, with WPGH-TV in Pittsburgh, PA. He was named Local Sales Manager there in 1980. In 1984, as General Sales Manager, he helped launch, new station, WRGT-TV in Dayton, Ohio. John returned to Cleveland, in 1984, where he was the General Sales Manager for the ABC Scripps Howard station and the NBC Gannett Television station. John was recruited to Portland, OR, in 1999 be Lee Enterprise’s CBS affiliate, KOIN-TV, to be their Director of Sales and Research. He also oversaw the local sales efforts for their sister stations.
Tiffani Lupenski News Director KATU TV
Tiffani Lupenski has been the News Director at KATU in Portland, Oregon since August 2012 after having joined the station as the Assistant News Director in 2010. Her career began in radio in her hometown of San Antonio more than 20 years ago. Since then, she’s held reporting, producing and news management positions in seven markets across the country including Atlanta, Denver, and Seattle. Tiffani is a multiple Emmy® award-winner and has also been honored with two Edward R. Murrow awards for her work as a journalist.
Ken Wilshe has worked in the television industry in San Diego since 1972 when he was hired at KPBS-TV. A San Diego native, his first exposure to television came through several closed circuit TV classes at Madison High School.
Rich Underwood began his television career while in college working at WSIU as cinematographer on the syndicated PBS program “Outdoors with Art Reed”. Upon graduation, Rich moved to Tulsa, Oklahoma to join the news staff at KOTV.
Donna M. Stewart’s 30 year career in broadcast was completely accidental. She grew up in suburban New York watching the Channel 7 Eyewitness News with Roger Grimsby and Bill Beutel. She listened to Cousin Brucie and Dan Ingram on her red Toot-a-Loop radio™. She developed a love for jazz and big band music listening to William B Williams and Jonathan Schwartz on WNEW-AM with her dad. Scott Muni and Alison Steele “The Nightbird” taught her how having passion for music can lead to success in broadcasting. She was inspired to major in Communication but because of her varied academic experience it took her over 30 years to get a four year degree. After so many years in the industry, a Journalism or Communication degree didn’t make much sense so in 2009 she acquired her BS in Information Technology from University of Phoenix.
After earning a Master of Education degree in Instructional Technology and a Bachelor of Science degree in Broadcast Telecommunications, Lee Solonche embarked on a broadcast production and educational technology career covering over 30 years. Mr. Solonche has been involved in virtually all areas of television production including: directing, producing, project management, writing, editing, field and studio cameras, audio production, graphics, distribution, online products and strategies. Programs produced have ranged from live presidential and Miss America remotes, hurricane disaster relief programming, sports events, commercial news, and educational programming ranging from hundreds of live broadcasts in math and science to packages on such topics as Disney World Living Seas Aquarium, Aircraft Carrier Combat Operations, Plight of the Manatees, Underwater Cave Diving and many more.
Rose Pfanner began her career in TV answering phones at KNSD (at that time KCST) in 1983; a different time, a different world. In 1984, Rose moved into the newsroom where she answered phones again, this time for the news director, who also needed filing, typing (yes, typewriters!) and expense reports done. By 1985 Rose was anxious to do something, anything else… so she became a “feed roomer”…. taking in news satellite feeds from NBC (C-band, anyone?) and logging them for the producers and editors. Later that year Rose moved into producing and writing. During the next 15 years she worked all different shows, all different times, all different days, through several different station owners, GMs and many, many news directors.
During her 40 years as a broadcast and print journalist, Andrea Naversen has served as a television anchor and reporter, network television correspondent, newspaper reporter, magazine editor, and author, as well as a community leader and volunteer. She is the longtime Editor-at-Large of Ranch & Coast Magazine, covering the personalities, places and events that make San Diego such a vibrant place in which to live.