Thursday, January 22, 2015 at 6 pm

Free Workshop for NATAS Members.  $15- for non-members.

Location:  Groovy Like a Movie, 5205 Kearny Villa Way • Suite 100, San Diego, CA 92123
Time:  Registration begins at 6 pm, and the workshop and webstream will begin promptly at 6:30 pm PST.

Click here to register for the workshop.

Non-members can pay through this secure link:

The intention of this 90-minute workshop is to teach professionals in the television and media industries how to successfully integrate social media into their personal and professional brands. The Social Media Branding for Media Pros workshop focuses on strategies to strengthen your brand across various social networks. You will leave the workshop with the following key takeaways that you can implement immediately:

• > How to leverage your social media brand to generate more revenue.
• > How to ensure your personal online brand is simultaneously optimized to enhance your station’s or company’s          brand.
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• > Knowledge on how to serve as a trusted subject matter expert as a television media professional to have prospects   interested in working with you before even meeting you.

This is an interactive workshop, presented by Melodie Tao. We will be participating in group activities and creating online updates. It is recommended that you bring a laptop or tablet. Pen and paper will be provided in case you are unable to bring either.  This workshop will also be webcast.  To register, please complete this form.

Melodie Tao, also known as Marketing Melodie is a seasoned Marketing professional with over 11 years of experience. As a Digital Consultant, Speaker and Professor, Melodie’s mission is to teach and inspire others to grow their business through digital marketing and social media. Melodie teaches Interactive Marketing classes at National University and also works with the digital team at NBC 7 San Diego. Melodie has successfully executed campaigns for companies including Verizon, Microsoft, AMC Theaters, Westfield Malls and AT&T. Melodie has hosted social media workshops all over the world and is excited to be at home in sunny San Diego to teach television professionals in NATAS how to create a strong brand through social media. For more information, visit Melodie’s website: www.marketingmelodie.com

NATAS-PSW members are invited to receive FREE professional development through a Fall series of master classes in TV production/post production.

The classes will be live webcast to all NATAS members and then archived on YouTube.  RSVP’s are required, use the link under each class description.

Each webcast will begin at 11:00 a.m. PST.  The online audience will be able to ask questions of the instructors during Q&A periods, along with the live audience.  Each class will be divided into three segments.  The classes will end at 1:30 p.m. PST.

This is a chance to learn from TV pros — get in-depth tips and techniques from the Bay Area Television Masters. Each class will begin with basic principles but will quickly accelerate into advanced concepts in each craft area.

Master Class Schedule

Editing-Steve Shlisky, Beyond Pix, Saturday, October 25^th

Steve is a 35 year veteran of Bay Area television production (KTVU, KICU, and KNTV). A major chunk of that time spent editing local programming from short form PSAs, promotion, and commercial spots to longer form news features, sales presentations, and full length entertainment and documentary programs (½ hour to 2 hours in length). Many of these long form programs, Steve has helped to produce, direct and write.

Among his many honors Steve has received twelve local Emmy(R)  Awards (based on fifty nominations), thirteen Telly awards and six RTNDA awards.

Since 1999 Steve has lectured at San Francisco State University (in their BECA program) and Laney College where, since 2011, he co-chairs the Media Communication department. Past subjects have included: Video Production, Audio Aesthetics with Pro Tools; Advanced Editing; Work Experience; and Media Literacy. Currently he teaches one of the few semester-length DSLR workflow classes in the Bay Area.

Steve Also Chairs the Education Committee for the NorCal National Academy of Television Arts and Sciences (NATAS).  His responsibilities include: Overseeing the judging and awarding of $16,000 of College Scholarships Awards in seven categories each year; facilitating the judging of the chapter’s High School Awards; developing a media literacy program and arranging for a speaker’s bureau.

Link to RSVP for Webinar:  http://goo.gl/forms/H7wEUAwX89

*****

Writing/Storytelling- Wayne Friedman, KGO Saturday, November 15th

I’m the bald-headed reporter who likes to shoot many of my own stories. It’s what I have always done. In ninth grade, I published my first regular column for what is now The Los Angeles Daily News, and continued it through high school.

In 1977, I earned a Bachelor’s degree in Political Science from UCLA while working as a network page assigned to the newsroom at KABC-TV in Los Angeles. In 1978, I finished my Masters Degree in Journalism at the University of Missouri. It’s a great school. If you want to be a reporter, go there. Seriously.

I have been on San Francisco television since 1981, beginning at KRON. Before that, I worked at stations in Louisville and Dallas. In 1989, CBS Network News hired me to produce and report national feature stories for CBS This Morning.

ABC7 hired me in 1991. Since then, I have covered all kinds of local, state, national, and international stories. They include Russia’s Second Revolution in 1992 and Hurricane Katrina in 2005, along with major fires, earthquakes, elections, and NASA space missions. Twice, I crossed the country by train, visiting small towns and taking the pulse of America following the September 11th attacks.

My book, It Takes More Than Good Looks to Succeed at Television News Reporting, now in its Second Edition, is required reading for major college journalism programs in the United States, Canada, and Europe. Since 1990, I have conducted more than one-hundred narrative writing and visual storytelling seminars for newsrooms and national organizations in the United States and overseas.

Many people know me as the recipient of fifty-one Emmy(R) awards. I earned thirteen of them for Writing, and fourteen others in the category of On Camera News Talent. There have been other multiple Emmy(R) awards in the categories of Breaking News, Feature Reporting, Feature Series, Sports Reporting, and News Programming Special. I am also a member of the Northern California chapter’s Silver Circle. In 2011, I received my 50th Emmy(R) award for shooting and editing my own stories as a multi-media journalist. After the 51st, I retired from that competition, and now encourage others.

In 2012, I received a regional Edward R. Murrow award for writing.

Link to RSVP for Webinar:  http://goo.gl/forms/8JMlgphZjP

*****

Voiceover-Elaine Clark, Voice One, Saturday, December 6th

Elaine Clark is the owner/founder of Voice One in San Francisco and the author of the best selling voiceover instructional book, There’s Money Where Your Mouth Is [now in it’s third edition].  For over three decades she has performed in all areas of voiceovers: commercials, narrations, videogames, animation, and toys.  She created the first interactive voice and diction app, Activate Your Voice. Through Voice One, she provides group classes plus one-on-one coaching on-site and via Skype.  Preparing to Record Your Voice, an on-line course, is available through Udemy.com.

As a coach to many newscasters, multimedia journalists, field reporters, weather forecasters, and financial analysts, Elaine Clark is pleased to collaborate with the NATAS SF/Nor Cal chapter and IBEW bylogo offering this informative and interactive voiceover class to local and nationwide members.

Link to RSVP for Webinar:  http://goo.gl/forms/d1Cji6bPm0

*****
Camera/Lighting-Chris Bollini, Academy of Art University, Saturday, January 24th

Chris Bollini, Emmy(R) award-winning  photographer, editor and producer, started his broadcast journey at a public access station in Marin County. After an internship, he was offered a freelance photographer position on a weekly news magazine show.  From there, Chris headed north to KFTY-50 in Santa Rosa where he entered the fast paced word of daily news. After two years, he changed pace and joined the creative service department and begin producing, shooting and editing local commercials and promotions.  After six years at KFTY-50, he was hired to work on show that merged the elements of news and production. The station was CBS 5 and the show was Evening Magazine with Mike Rowe and Malou Nubla. Eventually,  the series morphed into Eye on the Bay with Liam Mayclem, Brian Hackney and Thuy Vu which aired for 8 years before being cancelled. Currently, Chris is very excited to be at KOFY TV working in the creative service department as well as the local programming world.  With shows like Creepy KOFY Movietime and Dance Party, KOFY TV is a fun  and rewarding place  to work.

Link to RSVP for Webinar:  http://goo.gl/forms/tCfhYBG2B9